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Market Segementation

Descripción

A market segmentation quiz based on the Edexcel IGCSE Business Studies Syllabus
Noah Swanson
Test por Noah Swanson, actualizado hace más de 1 año
Noah Swanson
Creado por Noah Swanson hace alrededor de 9 años
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Resumen del Recurso

Pregunta 1

Pregunta
What is a financial Benefit to a business of using Market Segmentation?
Respuesta
  • By producing for different segments businesses are able to gain more revenue
  • Customers could be more loyal to a business as a product will feel tailored to them
  • Promotional material will not be wasted on those who product is not relevant to

Pregunta 2

Pregunta
When considering selling ice cream to select countries worldwide which segment group would be most appropriate?
Respuesta
  • Demographic
  • Geographic

Pregunta 3

Pregunta
Selling bespoke suites is a mass market
Respuesta
  • True
  • False

Pregunta 4

Pregunta
Businesses waste promotional resources by not targeting a select market segment
Respuesta
  • True
  • False
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