Week 15: Place Development, Pricing, and Promotion

_______ is the part of the marketing mix the deals with making goods and services available in the right quantities and locations when customers want them.

Which of these is not an advantage of direct distribution channels?

Sometimes indirect channels cannot be avoided by companies

Which of these is not a technique used by channel specialists in adjusting discrepancies?

The three market exposure strategies include:

For specialty products, a manufacturer is more inclined to use which of the market exposure strategies?

Using rail service for the transportation of fast-moving goods is certainly the best option.

Which of these is not necessarily an advantage of storing or holding goods?

According to the video, the market exposure strategy which follows the principle of "selling where it sells best" is?

Independent wholesalers who own the products they resell are called _________.

Which pricing objective sets specific guidelines for a level of profit, whereby prices are linked to a percentage of sales or return on investment?

According to the video, which is not an objective which guides strategy planning for price?

Debbie's store, a large retailer in Texas, has set its price to very low levels in recent months in order to discourage competition and sell large volume of orders. It has been successful with this pricing policy so that it looks forward to reducing its price even further by next month. What pricing policy is Debbie's store using?

A pricing level policy which feels for demand at a higher price before aiming at more price-sensitive customers is referred to as _________________.

High mark-ups always translate into high overall profits

Break-even Point (BEP) is the point where

Average cost pricing works best when demand conditions are changing.

Which of the following could increase a customer's price sensitivity?

According to the video, which of these is not a promotion objective?

Jogger's is a well-known company which has been manufacturing shoes for 70 years. Its leading shoe brand, which has not changed in the past 50 years, is known all over the United States and can be said to be at market maturity stage. What kind of ads about its shoe brand do you think Jogger's would typically put out to its customers?