Marketing Quiz

Descripción

Just a little quiz to help gauge what you retained thus far
Jorge Zepeda
Test por Jorge Zepeda, actualizado hace más de 1 año
Jorge Zepeda
Creado por Jorge Zepeda hace más de 8 años
4
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Resumen del Recurso

Pregunta 1

Pregunta
What is included in the "marketing mix" (4 P's)?
Respuesta
  • Promotion
  • People
  • Place
  • Production
  • Price
  • Product/Service

Pregunta 2

Pregunta
Customers have ________ and ___________
Respuesta
  • dreams, ideas
  • wants, money
  • no money, needs
  • wants and needs
  • lots of wants, lots of money

Pregunta 3

Pregunta
Customers needs => functional => volume
Respuesta
  • True
  • False

Pregunta 4

Pregunta
Customers wants => psychological => margins
Respuesta
  • True
  • False

Pregunta 5

Pregunta
The exchange of product and services is effect by what?
Respuesta
  • Consumer disposable income
  • Customers' wants and needs
  • PESTE
  • None of the above

Pregunta 6

Pregunta
What is the goal for the the exchange of product/services?
Respuesta
  • To maximize customer satisfaction for customer needs
  • To maximize customer satisfaction for customer wents
  • To maximize customer satisfaction for both wants and needs
  • None of the above

Pregunta 7

Pregunta
What should you always do first when entering a market?
Respuesta
  • Analysis customer wants and needs
  • Market Segmentation
  • PESTE analysis
  • None of the above

Pregunta 8

Pregunta
What makes up "PESTE"?
Respuesta
  • People
  • Excellence
  • Political/legal factors
  • Supply and Demand
  • Time
  • Techonology
  • Process improvement
  • Economic factors
  • Social factors
  • Environmental factors

Pregunta 9

Pregunta
What are the types of international marketing?
Respuesta
  • Multi-domestic
  • Glocal
  • Regional
  • Global
  • All of the above?

Pregunta 10

Pregunta
What two things affect the type of market a firm is (as in Global, Multi-domestic, regional, glocal)?
Respuesta
  • Integration
  • Process Capacity
  • Firm's Vision
  • Responsiveness

Pregunta 11

Pregunta
What where the issues in the Microsoft "works" case?
Respuesta
  • Toggle Switch
  • Picky Customers
  • File Conversions
  • Language
  • Timing
  • All of the above

Pregunta 12

Pregunta
SOHO stands for: Small Office-Home Office
Respuesta
  • True
  • False

Pregunta 13

Pregunta
Segmentation is what?
Respuesta
  • Grouping people who have similar relevant benefits together
  • Grouping people together who have different relevant benefits
  • Grouping people who have similar relevant benefits together who are willing and able to buy
  • None of the above

Pregunta 14

Pregunta
What does "SAM" stand for? (in relation to segmentation)
Respuesta
  • Sustianable-Accessible-Measurabl
  • Sustainable-Accurate-Measurable
  • Substantial-Accessible-Marginal
  • Substantial-Accessible-Measurable
  • None of the above

Pregunta 15

Pregunta
Differentiation is finding superiority over competitors on some benefits/attributes relevant to the cusomter
Respuesta
  • True
  • False

Pregunta 16

Pregunta
Segmentation + Differentiation = ?
Respuesta
  • Target Market
  • Product Attributes
  • Product Niche
  • Positioning Strategy

Pregunta 17

Pregunta
What are the steps in positioing?
Respuesta
  • 1) Pick a target market. 2) Identify relevant benefits.3) Create a positioning map
  • 1) Create a positioning map. 2) Pick a target market. 3) Identify relevant benefits
  • 1) Identify relevant benefits. 2) Pick a target market. 3) Create a positiong map
  • None of the above

Pregunta 18

Pregunta
Price - Cost of Goods Sold = ?
Respuesta
  • Unit Contribution Margin
  • Break-even Volume
  • Net Income
  • Gross Margin

Pregunta 19

Pregunta
Unit Price - Unit VC = Unit Contribution Margin
Respuesta
  • True
  • False

Pregunta 20

Pregunta
? = Fixed Cost / Unit Contribution Margin
Respuesta
  • Gross Margin
  • Break-even Time
  • Break-even Volume
  • Retailer Margin
  • None of these

Pregunta 21

Pregunta
Time to Break-even = X / Y
Respuesta
  • x = breakeven volume, y = annual sales
  • x = annual sales, y = breakeven volume
  • x = fixed cost, y = unit contribution
  • x = unit contribution, y = fixed cost

Pregunta 22

Pregunta
Unit contribution is called a "contribution" because it contributes back to the fixed cost then if you break-even, it goes towards your profit
Respuesta
  • True
  • False

Pregunta 23

Pregunta
When should "transfer prices" be low priced?
Respuesta
  • When duties and tariffs are higher
  • When making local subsidiaries more favorable/profitbal
  • Tax rate in foreign markets are higher than the US
  • Inflation in foreign market is higher than the US
  • Currency depreciation is unstable in foreign markets

Pregunta 24

Pregunta
When should "transfer prices" be priced higher?
Respuesta
  • When duties and tariffs are high
  • When its better to make local subsidiaries more favorable/profitable
  • When tax rates in foreign markets are higher than the US
  • When inflation in foreign markets is higher than the US
  • When foreign markets currency depreciation in unstable
  • If repatriation of profits is restrictedd

Pregunta 25

Pregunta
Segmentation is breaking a market into subgroups that behave the same way with respect to your product/service
Respuesta
  • True
  • False

Pregunta 26

Pregunta
What variables are used to "segment" a market?
Respuesta
  • Demographics
  • Psychographics
  • Attitudes
  • Interest
  • Opinions
  • All of these

Pregunta 27

Pregunta
What has to exist for segmentation to work?
Respuesta
  • SAM (Substantial, Accessible, Measurable)
  • Large market share
  • A strong positioning strategy
  • None of these
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