8552367
Descripción
Test por Rob Winners, actualizado hace más de 1 año
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Creado por Rob Winners
hace alrededor de 7 años
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Pregunta 1
Pregunta
If you define a Destination Goal for a newsletter sign-up and a user completes the newsletter sign-up in three separate sessions, how many Goal conversions will GA count?
Respuesta
-
0
-
1
-
2
-
3
Pregunta 2
Pregunta
Sharing a Custom Report will share the data in that report.
Respuesta
- True
- False
Pregunta 3
Pregunta
Which of these represents the hierarchical stucture of a Google Analytics account?
Respuesta
-
View > Account > Property
-
Account > Property > View
-
Property > Account > View
-
Account > View > Property
Pregunta 4
Pregunta
"What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?"
Respuesta
-
Attributuion Modeling
-
Channel Groupings
-
Multi-Channel Funnels
-
Conversion Tracking
Pregunta 5
Pregunta
"Which data table display compares report metrics to the website average?"
Respuesta
-
Pivot
-
Percentage
-
Performance
-
Comparison
Pregunta 6
Pregunta
Which report shows which pages on our site get the most traffic and highest engagement?
Respuesta
-
Activite Users report
-
Frequency and Recency report
-
All Pages report
-
Engagement report
Pregunta 7
Pregunta
Which of these is NOT possible when you link your AdWords account to Google Analytics?
Respuesta
-
can I Import Analytics goals and transactions into AdWords as conversions
-
Create remarkeing lists in Analytics to use in AdWords campaigns
-
Adjust keyword bids inside Google Analytics
-
View AdWords click and cost data alongside your site engagement data in Google Analytics
Pregunta 8
Pregunta
Custom Dimensions can be used as which of the following?
Respuesta
-
Secondary Dimensions Standard reports
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Primary Dimensions n Custom reports
-
Secondary dimsions in Custom reports
-
all of the above
-
i would guess all of aove, checking
Pregunta 9
Pregunta
Which campaign is NOT standard in GA?
Respuesta
-
utm_source
-
utm_medium
-
utm_content
-
utm_adgroup
Pregunta 10
Pregunta
"Which of these could NOT be tracked using Goal in Google Analytics?"
Respuesta
-
Signing up for a newsletter
-
Customer's lifetime value
-
Making a purchase
-
Watching a video
Pregunta 11
Pregunta
What is a "secondary dimension" in GA?
Respuesta
-
A visualization that allows you to understand the impacts of your data.
-
An additional dimension you can add to a report for more specific analysis.
-
An additional metic you can add to a report for more specific analysis.
-
An additional widget you can add to a dashboard for more specific analysis.
Pregunta 12
Pregunta
Which of these can you NOT share using the Solutions Gallery?
Respuesta
-
Custom reports
-
goals
-
segments
-
custom dimensions
Pregunta 13
Pregunta
Custom Reports will NOT let you do what?
Respuesta
-
Create a report with custom metrics
-
pair metrics and dimensions of different scopes
-
Use multipul dimensions together in the same report
-
Use a Custom Dimension as a primary dimension
Pregunta 14
Pregunta
Auto-tagging is used to collect data from which kinds of traffic?
Respuesta
-
AdWords campaign traffic
-
Website referral traffic
-
social media traffic
-
Search endgine traffic other than Google
Pregunta 15
Pregunta
Smart Goals are created automatically by Google's machine-learning algorithms.
Respuesta
- True
- False
Pregunta 16
Pregunta
What are the four scope levels avalible for dimensions and metrics in GA?
Respuesta
-
Hit-level, session-level, product-level, or suer-level scope
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Event-level, session-level, transaction-level, or user-level scope
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Event-level, duration-level, transaction-level, or user-level scope
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Location-level, duration-level, product-level, or user-level scope
Pregunta 17
Pregunta
What is required for userID tracking users across different devices?
Respuesta
-
Google Tag Manager
-
Sign-in that generates and sets unique IDs
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A new Analytics account for reporting
-
All of the above
Pregunta 18
Pregunta
To send data from a web-connected device like a point-of-sale system to Google analytics, what would you use?
Respuesta
-
The Measurement Protocol
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Data Import
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Browser cookies
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The Network Protocol
Pregunta 19
Pregunta
"You may apply a new Custom Channel Group retroactively to organize data that has been previously collected."
Respuesta
- True
- False
Pregunta 20
Pregunta
Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.
Respuesta
- True
- False
Pregunta 21
Pregunta
Which of these are required for Multi-Channel Funnels?
Respuesta
-
Goals or Ecommerce
-
In-page analytics
-
Custom Dimensions
-
Advertising Features
Pregunta 22
Pregunta
Filters may be applied retroactively to any data that has been processed.
Respuesta
- True
- False
Pregunta 23
Pregunta
Which type of Custom Report shows a static sortable table with rows of data?
Respuesta
-
flat table
-
Map Overlay
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Pivot table
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explorer
Pregunta 24
Pregunta
What will happen if you install the same default tracking code on pages with different domains?
Respuesta
-
Analytics will not associate these user and sessions with any domain
-
Anyalytics will associate these user ans sessions with a single domain
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Anaytics will alert you about duplicated data collection
-
Analytics will associate these users and sessions with their respective domains
Pregunta 25
Pregunta
By default, which of these is NOT considered a "medium" in Google Analytics?
Respuesta
-
Google
-
Organic
-
referral
-
cpc
Pregunta 26
Pregunta
Which of these would prevent data from appearing in a Custom Report?
Respuesta
-
You've applied too many dimensions to the Custom Report
-
You've appled a filter that filters out all of your data
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You haven't shared that Custom report with users in the same view
-
You've applied too many metrics to the Custom Report
Pregunta 27
Pregunta
Filters let you include, exclude, or modify data you collect in a view.
Respuesta
- True
- False
Pregunta 28
Pregunta
Which reports require you to activate Advertising Features?
Respuesta
-
Real time reports
-
geo reports
-
cohort Analysis reports
-
Demographics and interests reports
Pregunta 29
Pregunta
What Scope would you apply for a Custom Dimension that collects data for users who log in to your website?
Respuesta
-
User
-
Product
-
Hit
-
Session
Pregunta 30
Pregunta
Which of these is NOT a valid metic-dimension combination?
Respuesta
-
Session / Source
-
Time on Page / Device Type
-
Total Events / User Type
-
Sessions / bounce rate
Pregunta 31
Pregunta
If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.
Respuesta
- True
- False
Pregunta 32
Pregunta
Which reports show websites that send traffic to your pages?
Respuesta
-
Demographics
-
All Traffic
-
Geo
-
Behavior
Pregunta 33
Pregunta
Which kids of hits does Google Analytics track?
Respuesta
-
Page-tracking hit
-
Event-tracking hit
-
Ecommerce tracking hit
-
all of the above
Pregunta 34
Pregunta
How does Google Analytics credit a channel that contributes to a conversion prior to a tranaction?
Respuesta
-
last click attribution
-
Primary conversion
-
assisted conversion
-
second-to-last-click attribution
Pregunta 35
Pregunta
How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?
Respuesta
-
Last-click attribution
-
Primary conversion
-
Assisted conversion
-
Second to last click attribution
Pregunta 36
Pregunta
Which of these is a scope for Custom Metrics?
Respuesta
-
Event
-
Hit
-
User
-
Session
Pregunta 37
Pregunta
Which of these is NOT a benefit of Remarketing in Google Analytics?
Respuesta
-
Create remarketing listis without making changes to your existing Analytics snippet
-
Create remarketing lists based on custom segments and targets
-
Allow customers to reorder an item they have previously purchased
-
Show customized ads to customers who have previously visited your site
Pregunta 38
Pregunta
What is a "dimension" in Google Analytics?
Respuesta
-
A report that offers information about your audience.
-
An attribute of a data set that can be organiszed for better ananlysis.
-
The total amount of revenue a business has made in a given date range.
-
A comparison of data between two date ranges.
Pregunta 39
Pregunta
Which of the following criteria could NOT be used for a Dynamci Remarketing audience?
Respuesta
-
Users who returned an item they purchased
-
Users who viewed product detail pages
-
Users who viewed your homepage
-
users wo viewed a search result page on your website
Pregunta 40
Pregunta
What URL tag does AdWords add to the destination URL tag to the destiation URL using autotagging?
Respuesta
-
utm=
-
urlid=
-
gclid=
-
adid=
Pregunta 41
Pregunta
Which report would you use to determine where users start or exit the conversion funnel?
Respuesta
-
Cohort Analysis report
-
Treemaps report
-
Goal Flow report
-
User Timings report
Pregunta 42
Pregunta
When will the Analytics tracking code send a pageview hit to Google Analytics?
Respuesta
-
Every time a user adds an item to an online shopping cart
-
Every time a user loads a webpage with embedded tracking code
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Every time a user searches on a website
-
Every time a user clicks a video on a website
Pregunta 43
Pregunta
Which of these CANNOT be collected by the default Analytics tracking code?
Respuesta
-
Browser language setting
-
User's favorite website
-
Page visits
-
Device and operating system
Pregunta 44
Pregunta
Which tags does Google Analytics recommend to accurately track campaigns?
Respuesta
-
Campaign, Content, and Term
-
Medium, Source, and Campaign
-
Medium, Source, and Content
-
Source, content, and Term
Pregunta 45
Pregunta
What would you set up to collect how many comments user posted to a webpage on your site?
Respuesta
-
Custom metric
-
Calculated Metric
-
Custom channel Groupings
-
Custom Dimension
Pregunta 46
Pregunta
Which of these criteria CANNOT be used to create a Custom Segment?
Respuesta
-
Sequences of user actions
-
Metrics
-
Dimensions
-
Ad type
Pregunta 47
Pregunta
How would your reduce the time it take to compile reports in Google Analytics?
Respuesta
-
Remove any Secondary Dimensions you have added to the report
-
Choose "Faster response" in the sampling pulldown menu
-
Choose "Greater precision" in the sampling pulldown menu
-
Remove any filters you have added to the view
Pregunta 48
Pregunta
"If a filter excludes data from a view, that data can never be recovered for that view."
Respuesta
- True
- False
Pregunta 49
Pregunta
Which of these is NOT a benefit of using segments in your data analysis?
Respuesta
-
You can compare behavior metrics for groups of users like Converters vs non converters
-
You can permanetly modify the data in your view
-
You can isolate and analyze specific conversion paths using conversion segments
-
You can analyze users by single or multi-session conditions
Pregunta 50
Pregunta
"If you wanted to track what search terms customers use to find products on your website, what would you set up?"
Respuesta
-
Site Search
-
Search filters
-
Enhanced Ecommerce
-
Data Import
Pregunta 51
Pregunta
Which report helps identify which browsers may have had problems with your website?
Respuesta
-
The Browser & OS report
-
The Source/Medium report
-
The Active users report
-
New vs returning report
Pregunta 52
Pregunta
Which four parameters can you include with an event hit for reporting?
Respuesta
-
Event, Category, Action, Lable
-
Category, Action, Lable, Unique Events
-
Category, Action, Lable, Total Events
-
Category, Action, Label, Value
Pregunta 53
Pregunta
"Which report helps you determine the percent of your site traffic that has visited previously?"
Respuesta
-
New vs Returning report
-
Referrals report
-
Sales Performance report
-
Frequency & Recency report
Pregunta 54
Pregunta
"You can only apply a Custom Dimension to data that was collected after you created the dimension."
Respuesta
- True
- False
Pregunta 55
Pregunta
Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?
Respuesta
-
Filter 1: include Brazil or Argentina
-
filter 1: include Brazil > Filter 2: include Argentina
-
Filter 1: Exclude Peru or Bolivia
-
Filter 1: Include Argentina > Filter 2: Include Brazil
Pregunta 56
Pregunta
By default, Google Analytics can only collect behavioral data from web-connected systems.
Respuesta
- True
- False
Pregunta 57
Pregunta
What four types of Goals are available in Google Analytics?
Respuesta
-
Pageview, Event, Transaction, social
-
Destination, Events, Pageview, Social
-
Destination, Event, Duration, Pages/Screens per Session
-
Location, Event, Time, Users per Session
Pregunta 58
Pregunta
What will happen if a user clears the Analytics cookie from their browser?
Respuesta
-
Analytics will not be able to associate user behavior with past data collected
-
Analytics will set a new unique ID the next time a browser loads a tracked page
-
Analytics will set a new browser cookie the next time a browser loads a tracked page
-
all of the above
Pregunta 59
Pregunta
Which filter would you apply if you only wanted to include data from a campaign titled "Back to School" in Campaign reports?
Respuesta
-
Custom include a filter with field "Campaign Name" and pattern "back to school"
-
Custom Search and Replace filter with field "Campaign Name", string "Back to School", and Pattern "include"
-
Predefined include filter with "traffic to the hostname" "that are equal to " "back to school"
-
Custom Include filter with filed "Page Title" and pattern "back to school"
Pregunta 60
Pregunta
Views can include website data from before the view was created.
Respuesta
- True
- False
Pregunta 61
Pregunta
"By default, which of these traffic source dimensions does GA capture for each user that visits your website?"
Respuesta
-
Source, Medium, Campaign, and Ad content
-
campaign and Ad content
-
source and Medium
-
Campaign and Medium
Pregunta 62
Pregunta
If you want to track users and sessions across multiple domains, what must you set up?
Respuesta
-
Ad Exchange Linking
-
AdWords Linking
-
Data IMport
-
Cross-domain tracking
Pregunta 63
Pregunta
You cannot change the session default session timeout duration in GA.
Respuesta
- True
- False
Pregunta 64
Pregunta
What is a "metic" in GA?
Respuesta
-
The numbers in a data set often paired with dimensions
-
A dimension that can help you analyze site performance
-
A segment of data separated out in a report for comparison
-
The dates in your date range
Pregunta 65
Pregunta
If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a match type of "Begins with", which of the following pages on www.googlemerchandisestores.com will NOT count as a goal.
Respuesta
-
/ordercomplete/index.html
-
/ordercomplete.php
-
/order/complete.php
-
/ordercomplete/thank_you.html
Pregunta 66
Pregunta
Which report shows the percentage of traffic that has visited your site before?
Respuesta
-
All traffic > Referrals report
-
Interests > Affinity categories report
-
Behavior > Frequency and Redency report
-
Behavior > New vs returning report
Pregunta 67
Pregunta
Which of these channels is NOT included in the default Channels report?
Respuesta
-
Organic Search
-
Display
-
Device
-
Direct
Pregunta 68
Pregunta
Which of these user characteristics CANNOT be used to crreate a Custom Segment?
Respuesta
-
Users that viewed a page on your website and then watched a video
-
Users 25 to 34 years of age who have their browser set to Spanish
-
Users that engaged in your social media or email campaigns
-
Users who have children
Pregunta 69
Pregunta
By default, which of these is NOT considered a "source" in Google Analytics?
Respuesta
-
Email
-
Direct
-
googlemerchandisestore.com
-
Google
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