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THE CONSUMER AND ITS ATTITUDES

Composed by

ATTITUD-BEHAVIOR CONSISTENCY

Attitude Change Strategies

One sided vs two-seded appeals

Beliefs

Behavioral

Intentions

Affect

Consumers also hold certain feelings toward brands or other objects

Is what the consumer plans to do with respect to the object

It could differ in balance depending on the person or situtation

Social influence.

Measurement problems.

Competing demands for resources.

Ability. He or she may be unable to do so

influence

Changing affect

Changing beliefs

Changing behavior

Attitude research has shown that consumers often tend to react more favorably to advertisements