Fichas
mmas
Fichas del conjunto (29)
- 1American colonization and California gold rushDivers Voyages
"Town boosters"
50 newspapers to 650 - 2Book: Propaganda Technique in the World WarHarold Lasswell, accepted magic bullet theory,
- 3Book: Public OpinionWalter Lippmann, originating book for modern comm. research, role of prop. in democratic society.
- 4Book: The Effects of Mass CommunicationJoseph Klapper,
- 5Inductive reasoningParticular to general,
- 6Deductive reasoningGeneral to particular
- 7Carl HovlandTraining films of attitude of soldiers in ww2, attitude, largest contribution
- 8Paul LazarsfeldRadio research, Political campaign, found interpersonal was more impactful than mass media, two step flow
- 9Harold Lasswell5 questions, who says what in which channel to whom with what effects, qualitative/quantitative measurements, 3 functions
- 10Kurt LewinGroup communication, sweetbreads study, trained students
- 11Samuel StoufferEmpirical/survey research, Army, confounding variables
- 12Douglas WaplesWhat reading does to people, print media effect on attitudes, who says what in which channel to whom with what effect
- 13Wilbur SchrammFirst professor of comm, Schramm interactive model,
- 14Joseph KlapperLazarsfeld student, Effects of Mass Comm, Klapper's Generalizations,
- 15Albert BanduraSocial learning theory- how viewers learn and model behavior from what they see based on their environment, social cognitive theory- how media changes patterns
- 16Cognitive psychologyStudy of human
thought/information processing - 17Social psychologyStudy of social
influence on people’s beliefs, feelings, and
behaviors - 18Communication modelslinear- Shannon/Weaver, Westley/Maclean
interactive- Schramm, feedback
Transactional- OTA, formulation, interpret, exchange - 19Comstock Psychological modeldescribes certain mental processes that occur while watching tv,
- 20Thorson Cognitive processing modelSteps taken in processing of commercials. interest/attention
- 21Media system dependency modelRelationships between mass media and society
- 22Elijah LovejoyJournalist murdered for anti-slavery writings,
- 23Enlightenment truthWhat's verifiable, testable,
- 24Pragmatism truthTruth is perception
- 25Post-modernism truthTruth, if it exists, is unknowable
- 26James Gordon BennettNew York Herald, disrespectful language led to boycott,
- 27Fright reactionsMoon hoax of 1835, NY Herald animals escape from zoo, War of the worlds
- 28Persuasion reactionsColonization of America, gold rush, American frontier, Barnum
- 293 types of political theoryEmpirical- Describe, explain, evaluate
Normative- How things should be
Evaluative- How it is vs How it should be
Información
- Descripción
- Fichas sobre mmas, creado por Jeremy Painter el 05/02/2018.
- Creado por
- Jeremy Painter · feb 2018
- Actualizado
- 6 feb 2018
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