Fichas
SBL1400 weeks 5-8
Fichas del conjunto (23)
- 1Areas of HR in which analytics is useful-planning, recruitment and selection
-development
-safety and health
-labour relations
-research - 2Types of analytics used in HR-capability analytics
-competency acquisition analytics
-capacity analytics
-employee churn analytics - 3HR metrics-Core HR
-Absence
-Payroll
-Recruitment
-Attrition
-Performance
-Learning
-Succession Planning - 4Areas of Accounting in which analytics is useful-accounts payable (money out)
-accounts receivable and revenue tracking(money in)
-payroll
-reporting and financial statements-financial controls - 5What are the benefits of using analytics in accounting?-boosts competiveness
-enhances financial reporting
-manage risks
-identify fraud
-view past performance, predict future performance, comparative performance - 6What are the objectives of CRM-improve customer satisfaction
-expand customer base
enhance business sales
-improve workforce productivity - 76 factors making up a CRM system1. customer service
2. HR Management
3. Lead Management
4. Sales Force Management
5. Business Development
6. Marketing - 8Applications of CRM analytics-Customer segmentation grouping
-profitability analysis
-event monitoring
-what-if scenarios
-predictive modelling - 9CRM software-marketing automation
-sales force automation
-contact centre automation
-geolocation technology - 10What is the point of marketing business systems-build relationships with the audience
-involve the customer
-generate income - 11Organisation of a marketing department1.Chief marketing officer
2. Marketing director3. Vice president marketing
3. marketing manager
4. marketing analyst or researchers
5. public relations
6. social media expert/creative services
7. marketing coordinator
8. marketing assistant - 12Responsibilities of the marketing department-marketing research
-product development
-advertising and promotional campaigning
-business development - 13Common descriptive analytics used by marketing departments-investment in marketing
-$ value of pipeline contribution
-channel ROI
-number of people who entered the sales funnel - 14Common predictive analytics used by marketing department-number of active conversations
-social media sentiment score
-forecast the number of leads in a funnel that will convert to customers - 15Common prescriptive analytics used in marketing departments-reallocation of marketing spending
-marketing mix optimisation
-optimisation of social media scheduling - 16Marketing analytics themes-unmet need analytics
-market size
-demand forecasting
-market trends - 17What is marketing analytics and what are the benefits?Marketing analytics measure the complete impact of marketing impacts, taking into account both on and off-line activities.
-helps organisations make faster, data-driven business decisions that are focused on real customer feedback - 18What are the 5 steps in the risk management process?1. Identify the risk
2. Analyse the risk
3. Evaluate the risk
4. Treat the risk
5. Monitor and review the risk - 19What is a decision tree and what is it used for?A flowchart-like diagram that shows the various outcomes from a series of decisions. Used for decision-making, for research analysis or for planning a strategy.
- 20What is risk response planning and what should it include?Process of developing options and determining actions to enhance opportunities and reduce threats to the project's objectives. Identifies, evaluates, selects and implements one or more strategies in order to set risk at acceptable levels.
-what should be done
-when should it be accomplished
-who is responsible
-associated cost and schedule - 21Internal and External risk examplesInternal
-Human factors
-Technological factors
-Physical factors
External
-Political factors
-Natural factors
-Economic conditions - 22What regulates how personal information is handled?The privacy act 1988
- 23What principles does the Etlinger & Groopman (2015) framework suggest businesses should adhere to?-Beneficial
(does our use of data benefit consumers as much as it benefits us?)
-Progressive
(Do we have a culture of continuous improvement and data minimisation?)
-Sustainable
(Are the insights we identify with data sustainable over time?)
-Respectful
(Have we been transparent and inclusive?)
-Fair
(Have we thought through the potential impacts of our data use on all interested parties?)
Información
- Descripción
- - (SBL1400 Exam Prep) Introduction to Business Analytics Fichas sobre SBL1400 weeks 5-8, creado por Charlotte Marko el 10/06/2018.
- Creado por
- Charlotte Marko
- Visitas
- 4
- Valoración
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