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Com 245 Ch 14 Planning Presentations
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- 1Principles of Audience Analysis Identify the following:**Audience benefits**
Existing knowledge
Concerns
Decision makers
Appeals (Emotion/analytic)
Communicator style
Learning style (Vis/Aud/Kin) - 2Components of PresentationsComponents of Presentations:
Preview
Overview
Review - 3Components of Presentation: PreviewPreview
(10–15 %)
Attention-getter
Positioning statement
Overview: Takeaway Msgs - 4Components of Presentation: ViewView
(85–90 %)
3 - 4 Takeaway messages - 5Components of Presentation: ReviewReview
(5 %)
Recap
Call to action - 6Choose Effective Attention Getter (Part of Preview)Factors most likely to attract attention : s
1.personalized
2. evoked an emotional response
3. from a trustworthy source
4. concise - 7Positioning Statement (Part of Preview)Positioning Statement
1. frames message in appealing terms to audience members
2.Demonstrates clear and valuable benefits to them
3. Concise as possible—ideally 1 - 2 sentences. - 8Overview (Part of Preview)The final part of the preview is the overview. Ideally, you can state your overview in one to three sentences in simple, conversational language.
- 9PREP Method of PresentationComponents of PREP Method:
Position
Reasons
Example
Position
Información
- Descripción
- Fichas sobre Com 245 Ch 14 Planning Presentations, creado por Heidi Blair el 26/01/2019.
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- Heidi Blair
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