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W10: Search engine optimization & accessibility (a11y)
Fichas del conjunto (20)
- 1What is a spider/crawler?A spider is a program that visits Web sites and reads their pages and other information in order to create entries for a search engine index
- 2Whats is the credibility of a page based on?Content - your site looks neat and provides relevant information. It is optimised for keywords.
Links to the page (backlinks) - how many other pages are linking to this page. But it depends on where you are linking from! New york times is better than less credible sources for ex. Also people can build clusters of links to trick the crawler.
Code implementation - how well it is implemented, how secure
Authority - how long you’ve been around, how often you update - 3How can your website get higher in the search result?Paid listings (you pay to jump up in ranking in google).
Disadvantage: experiences user tends to skip it. Its expensive. You see them only when you are not on adblocker.
The “proper” way - improve your credibility - 4what is a11y?accessibility
- 5what is SEO?“search engine optimization.” - It’s the practice of increasing both the quality and quantity of website traffic organic search engine results.
- 6Why is SEO important?While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines and organic search.
I.e if you had good SEO you'll get a higher ranking in search engine results and you'll get more traffic - 7Why does SEO and a11y go hand in hand?Search engine crawlers can’t see or hear, and they rely on content to rank sites, not images, audio, or video - similar to many people with disabilities. This means that some of the tasks of optimizing for web accessibility overlap with the things we look at for SEO.
For example: Title tags make it easier for people using screen readers to quickly comprehend the differences between pages. Similarly are well chosen titles crucial for good SEO. I.e, often when you optimise for accessibility you improve SEO! - 8What are SEO keywords?Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines.
- 9Why are good keywords important in SEO?you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you—otherwise, they'll land on another page. Implementing keyword SEO will help your site rank above your competitors.
- 10How do you do keyword research?Which keywords users search with?
How frequently they use them?
How relevant they are to you?
How competitive they are? how many are fighting for that keyword?
Think about the services and products you are providing. Provide a list of keywords. Then: think about the customers/users, think about what they would search and provide a list.
Do research on those keywords - how are often are they searched for. - 11what are longtail keywords?long keyword phrases which are very specific
- 12why is it a good idea to target longtail keywords?70% of keywords typed are longtail. they are usually not very competitive. However: since they are specific they might not be very common/popular.
Find a balance between how specific it is to your website and how logicial/natural it is for your users
Optimising for a more specific search is also good because it works two ways: you deviate the traffic which is not relevant and you attract the traffic which is. - 13what do you do with the keywords?Distribute them on your website on different elements! In your page title, headings (h1), url's, meta description (which is the desc you see when you google search)
- 14Why should you keep your title length of < 65 char?If you use more google search engine will think you are over optimising and your website will loose ranking
- 15What is URL optimisation?URL's it shouldn't contain ID’s, it should show relevant information.
Use keywords instead so people can extract meaningful info from the url - 16What is HTML tag optimisation?Use relvelant information in the title of the page, in the heading and in the meta description (which is the desc you see when you google search)
- 17What is Image optimisation?Make sure that images have meaningful names. A visually impaired person might not be able to see the picture.
Match the name of the image with the surrounding context.
Important for both a11y and SEO - 18Tips for good a11yvThink about vision, hearing, motor, cognitive impairments. Think about what people are doing while they are using your device, is it while driving?
Define the language that is used on the website - good for screen reader - it can then read the language in the correct accent (for example, and in the right order)
Use semantic tags - helps screen reader to go through the site in the right order.
Use title in links - 19What are arguments agains the overlap of a11y and SEO?The vast majority of the search enginge ranking factors have no relationship of any kind with Accessibility.
In other words, if you’ve optimized a page for search engines, it doesn’t mean you’ve necessarily made it accessible — and vice versa. - 20Questions for selecting keywords:Which keywords they search with?
How frequently they use them?
How relevant they are to you?
How competitive they are?
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- Webdev Fichas sobre W10: Search engine optimization & accessibility (a11y), creado por Emma Tysk el 22/06/2019.
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- Emma Tysk
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