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CSR Session 3

Bung Wer Betriebswirtschaftslehre Alemán 8 fichas

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  1. 11. Please name and explain an example for a trade-off between economic and social value-creation that could lead to corporate social irresponsibility (CSI).Increasing profit through saving on labor cost/protection --> low wages & high pressure
  2. 22. How can CSI be defined? How does CSI relate to the CSR pyramid introduced by Carroll?CSI: A certain harm occurs through corporate activity & the behaviour of the company infringed legal or social norms of acceptable behaviour --> failure to act responsibly, Violation of legal/ethical responsibilities
    Total CSR of a Company entails simultaneous fulfillment of economic, legal, ethical &philantrophical responsibilities
  3. 33. Which negative consequences can be caused by CSI for the firm? Which negative consequences does it incur for the general trust in business?Negative Consequences: lawsuits ,
    –financial losses through settlements and sales declines,
    –increases in the cost of capital,
    –market share deterioration,
    –network partner loss ,
    –other costs associated with a negative reputation.
    Public trust in business is the degree to which the public believes that business will act in a particular manner because the business has included the public’s interest into its own
    •
    It is a critical ingredient for social cooperation and market efficiency and a cause for deep concern when it is absent or threatened.
  4. 44. What are the main developments referred to as globalization?Globalization as…
    1.Internationalization:
    2.Liberalization
    3.Universalization: global spread.
    4.Westernization
    But: these developments are not new…Technological Innovation (communication & Transportation)
    Political developments (Erosion of national borders)
    --> „Globalization is the progressive eroding of the relevance of territorial bases for social, economic, and political activities, processes, and relations.“
  5. 55. What are ethical impacts of globalization on the levels of different stakeholder groups?Shareholders: Potential for greater profitability, but also greater risk through lack of regulation
    Employees: Outsourcing production to developing countries, provides jobs in those regions but also raises the potential for exploitation
    Consumers: Cheaper prices, greater choice of products, but also criticism of westernization and exploitation
    of vulnerable consumer groups in developing countries
    Suppliers and competitors: Small scale indigenous competitors exposed to powerful global players, suppliers in developing countries face regulation from MNCs through supply chain management
    Civil society (NGOs, local communities):
    Possible erosion of traditional community life, increased power of MNCs where Governments are weak
    Government and Regulation: Weakening of government power and increasing power of private businesses in political realm
  6. 66. Which cultural issues to companies face whose activities cross borders?Businesses become less fixed territorially and increasingly engage in overseas markets.
    •
    There, they find themselves confronted with new and diverse, sometimes even contradicting ethical
    demands
    •
    Moral values taken for granted in the home market may get questioned

    The growing pluralism of values , norms, and lifestyles makes it difficult to formulate and justify a set of
    universal values or rules that can be applied across cultures
  7. 77. What are distinguishing factors of CSI incidents?1. effect undesirability (Personal Threat, Morality, Norm Violation
    2. affected Party non-complicity (share in guilt for the incident to occur)
    3. Corporate Culpability (causality, Moral responsibility)
  8. 89. Please apply the Lange and Washburn framework to the case of the Volkswagen “Dieselgate” emission scandalApplication VW:
    Main factors:
    1.Effect undesirability: medium high
    2.Corporate Culpability: high
    3.Affected party non complicity: high
    Additional factors:
    •Unexpectedness: high
    •Concentration in time: high
    •Identification with the affected party: high
    •Identification with the firm: m high
    •Frames positioning firm as causal: high
    (public acknowledgement of guilt, apology, new CEO)
    •Perceived disposition for irresponsible
    behavior: low
    •Size and prominence: high

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Corporate Social Irresponsibility
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Bung Wer
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