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1Business Value of BI Analytical Applications• Customer segmentation
• Propensity to buy
• Customer profitability
• Fraud detection
• Customer attrition
• Channel optimization
2Data Warehouse -- DefinitionA subject-oriented, integrated, time-variant,
and non-volatile collection of data in support
of management's decision-making process.
3Successful DW Implementation Things to Avoid-wrong Executive sponsorship
-not right culture
-wrong expectations
-loading any data
-bad data quality
-wrong architecture
-unclear business objective
4Consider when choosing DW Architecture-Information Interdependence between organisaitonal units
-upper mgt informaiton needs
-urgency of needs
-user tasks
-constraints on resources
-compatibility with legacy systems
-ability of inhouse IT staff
-technical issues
-social/political factors