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User Experience (UX) Foundation - Section 2: Visual - Flash Card

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- 1IS VISION CONTINUOUS?Vision is NOT continuous. The brain puts together a continuous visual experience from a sequence of fixations and saccades.
- 2FIXATIONSIn the human eye movement, the periods when the eyes stop or hesitate in order to focus or gaze upon a visual object.
- 3SACCADESIn the human eye movement, the periods when the eyes rapidly scan within the vertical or horizontal planes of the visual field.
- 4THE STARTLE REFLEXIn animals, including humans, the startle response is a largely unconscious defensive response to sudden or threatening stimuli, such as sudden noise or sharp movement, and is associated with negative affect.
- 5THE ORIENTATING RESPONSEThe orienting response (OR), also called orienting reflex, is an organism's immediate response to a change in its environment, when that change is not sudden enough to elicit the startle reflex
- 6STROOP EFFECTHuman's tendency to experience difficulty naming a physical colour when it is used to spell the name of a different colour.
Relevance to UX: Use consistent colours for its meaning.
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- User Experience (UX) Foundation - Section 2: Visual - Flash Card
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