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| Pregunta | Respuesta |
| IS VISION CONTINUOUS? | Vision is NOT continuous. The brain puts together a continuous visual experience from a sequence of fixations and saccades. |
| FIXATIONS | In the human eye movement, the periods when the eyes stop or hesitate in order to focus or gaze upon a visual object. |
| SACCADES | In the human eye movement, the periods when the eyes rapidly scan within the vertical or horizontal planes of the visual field. |
| THE STARTLE REFLEX | In animals, including humans, the startle response is a largely unconscious defensive response to sudden or threatening stimuli, such as sudden noise or sharp movement, and is associated with negative affect. |
| THE ORIENTATING RESPONSE | The orienting response (OR), also called orienting reflex, is an organism's immediate response to a change in its environment, when that change is not sudden enough to elicit the startle reflex |
| STROOP EFFECT |
Human's tendency to experience difficulty naming a physical colour when it is used to spell the name of a different colour.
Relevance to UX: Use consistent colours for its meaning.
Image:
Stroop (binary/octet-stream)
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