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User Experience (UX) Foundation - Section 2: Visual - Flash Card

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User Experience (UX) Foundation - Section 2: Visual - Flash Card

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  1. 1IS VISION CONTINUOUS?Vision is NOT continuous. The brain puts together a continuous visual experience from a sequence of fixations and saccades.
  2. 2FIXATIONSIn the human eye movement, the periods when the eyes stop or hesitate in order to focus or gaze upon a visual object.
  3. 3SACCADESIn the human eye movement, the periods when the eyes rapidly scan within the vertical or horizontal planes of the visual field.
  4. 4THE STARTLE REFLEXIn animals, including humans, the startle response is a largely unconscious defensive response to sudden or threatening stimuli, such as sudden noise or sharp movement, and is associated with negative affect.
  5. 5THE ORIENTATING RESPONSEThe orienting response (OR), also called orienting reflex, is an organism's immediate response to a change in its environment, when that change is not sudden enough to elicit the startle reflex
  6. 6STROOP EFFECTHuman's tendency to experience difficulty naming a physical colour when it is used to spell the name of a different colour.
    Relevance to UX: Use consistent colours for its meaning.
    STROOP EFFECT
  7. 7—

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User Experience (UX) Foundation - Section 2: Visual - Flash Card
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