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Rational Choice Model
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- 1Identify problem or opportunity-deviation from current and desired situation (symptom of more fundamental causes that need to be corrected)opportunity is a deviation between current and better situation not previously expected
- 22. Choose best decision process- what processes to apply to make the decision.- one issue is whether decision maker has enough info or needs to involve others in the process.
- another issue is whether the decision is programmed or non-programmed
-programmed- follow S.O.P's so the optimal solution has already been documented and identified.
-non-programmed require all steps in the decision model b/c the problems are new, complex or ill-defined. - 33. Discover and develop list of alternative solutions- look for practices that have worked well on similar problems
- if can not find acceptable one then decision makers need to custom-make solution modify existing one - 44. Choose best alternativeall possible info and alternatives of outcomes are required
- 55. Implement the selected alternativeimplemenation occurs without problems
- 66. Evaluate decision outcomesEvaluating gap between what is and what isn't
- 7Problems- model assumes people are efficient and logical info processingreality they can not process simultaneously the huge volume of info needed to identify the best solution; they have difficulty recognizing when their choices have failed
- 82nd reason why model doesn't fit reality- focuses on logical thinking and completely ignores fact emotions influence perhaps even dominate decision making processyou will ace the exam
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- Fichas sobre Rational Choice Model, creado por goldmine el 18/10/2013.
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