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FDM 1303 Chapter 11
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- 1Demographic SegmentationBased on personal characteristics such as age, sex, education and income
- 2Integrated Marketing CommunicationsAssures that the use of all commercial media and messages is clear, consistent and influential
- 3Era of CreativityAdvertiser emphasized entertainment as well as information
- 4Sales promotionsSpecific features like coupons that directly spur sales
- 5Viral MarketingSpreads ideas about products through chat rooms, blogs, social networking sites and other internet based avenues
- 6Click through rateThe percentage of readers who click on an ad to visit the advertisers page
- 7CAN-SPAM Actregulates commercial email
- 8Database MarketingUsed when advertisers store information about consumers so that they can personalize messages
- 9Advertising MediaThe communication channels that carry messages to consumers
- 10Research OrganizationsCompile statistics about consumers and their media habits and evaluate advertising messages
- 11BrandConsist of all the dimensions that identify and give unique value to a product or company
- 12Advertising PlanA written document outlining the objectives and strategies for a products advertising
- 13Account ExecutivesThe liaisons between the agency and the client
- 14Media DepartmentsNegotiate on behalf of the advertisers to buy space for media companies
- 15Relationship MarketingConsumers develop a strong preference for brand through one to one communication
- 16Copy TestingEvaluates the effectiveness of advertisments
- 17Direct MarketingA form of advertising that requests an immediate consumer response
- 18Brand loyaltyThe consumers prosperity to make repeat purchases of a specific brand of product
- 19InfomercialsPaid television programs that promote a product
- 20Buying MotiveExplains the consumers desire to purchase particular products
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- Fichas sobre FDM 1303 Chapter 11, creado por Hannah Ysseldyke el 20/11/2015.
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- Hannah Ysseldyke
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