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- 1—1) Demographic
2) Geographic
3) Psychographic
4) Geodemographic
5) Benefits
6) Behavioral
Demographic and geographic segmentation are best used to ease the process of identifying customers. Whereas, in cases where it's necessary to find out the "why" aspect of consumer interest, psychographic, geodemographic, benefits or behavioral segmentation is a more ideal strategy.
These methods are based on the type of product/service offered as well as the goals set for the segmentation strategy.
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- Fichas sobre Sin título, creado por Joyce Voon el 23/08/2016.
- Creado por
- Joyce Voon
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