Fichas
MS4 Press questions
Fichas del conjunto (19)
- 1Habermas' Public Sphere theoryThat place beyond the influence of the church, economy and state. There must be a place where people can debate how key issues are used. Free democratic society = Public Sphere
- 2Capitalisman economic and political system in which a country's trade and industry are controlled by private owners for profit, rather than by the state.
- 3Karl Marx on capitalism and class theoryWorkers have lack of power, exploited. Connected to the role of power and social class. Economic status influences our social position (or class)
- 4Marxist theory of media controlMass media are owned by the ruling class (rich and powerful)
The media are operated in their class interests
The media disseminate ideology supportive of the established order - capitalism/ruling class
The media promote 'false consciousness'
Media access is effectively denied to oppositional/progressive voices - 5ReadershipThe readers of the newspaper
- 6CirculationThe number of copies sold by a newspaper
- 7Social Class'A - upper middle class
B - middle class
C1 - lower middle class
C2 - skilled working class
D - working class
E - non-working - 8The Digital Divide - McChesneyA critical concept: suggests that access to digital media will be key to 'cultural capital'
The elderly, the canonically disadvantaged and other may be disadvantaged by not having access to digital media e.g. internet, tablets etc
Issues time rich/cash poor, cash rich/time poor - 9What has happened to newspapers over the last 10 years?Print circulation decreased, less money coming in.
Newspaper rounds gone from 10 to 5
Advertisers have moved with readers (down by 23%) including decline of property, automobile advertisement
Journalists have lost jobs and offices are being closed - 10What's Murdoch's NI plan to stay in the market place?Plans to revolutionise, move out of fleet street into computerised offices
Cut it's price 'best value for money' - 11Price sensitiveNewspapers are sensitive with their price - don't want to lose consumers
- 12Why are newspapers so price sensitive and how are they trying to get readers to stay loyal?If their price is too high, lose readers and get less money
Newspapers adding freebies e.g. magazines, CDs, DVDs etc - 13How are newspapers embracing the web and why?Young people today use the web all the time 'Screenagers'
Using the web as a platform to readers
Exciting and frightening time for journalists
News takes up to a day to out on print, minutes online - 14What newspapers undermining traditional business model of the press?METRO - free sheets
Aimed at young adults on tube in London
"Junk reading" - people would not pay for it; highest price 20p
55% news 45% advertisement - 15Readers expectations and attitudes are changing?People want news right away in every format. Written, pictures, video, audio - as soon as it happens
- 16Primary DefinersMedia organisations that define influence and shape the news agenda and thus public opinion.
Major news agencies e.g. Reuters, AP, Agence etc supply 90% of the news to other organisations, including press
Major TV news broadcasters, such as BBC, Sky, ITN - 17Agenda SettingA term used to describe the way news organisations or newspapers set the basis for public debate and what is newsworthy. What THEY chose to focus on.
Ideological position of a newspapers will reflect the treatment it fives to news and what it picks to appear on the pages. - 18Gate KeepingA term describing the way news professionals 'filter' news in the news production process.
Reporters and editors will knowingly unconsciously choose and shape the news according to various influences or assumption: ideological position of the paper, ownership, self-censorship.
The newspaper contains consistent position on certain issues - 19News ValuesA term used to describe the factors or criteria by which certain stories are considered 'newsworthy'
Examples: Negativity, elite persons, elite nations and predictability
Información
- Descripción
- Fichas sobre MS4 Press questions, creado por Jess Reid el 05/06/2014.
- Creado por
- Jess Reid
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