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SECRETLY MANIPULATING YOUR EMOTIONS

10 Ways corporations

How to handle the consumer for differents ways

EXAMPLE

The hidden messages

Subtle design changes

Special Music

Colors that come out of normal.

Highlight on the brand some logo or character.

HEINEKEN AND AMAZON

These two brands have a smile on their logo so that the consumer catches their attention.

In both marks they reflect a phrase of distinction.

friendlier appearance

Benefit from feeling a littke more human

CEREAL MARKS

They want to highlight their brand by means of animals or characters so that they are recognized faster by the consumer.

Your image must be visible so that the consumer

The look is down or forward to attract the consumer.

IHOP CHANGED YOUR MENU

They added to their design image and color

Create a menu that is easy to understand by the consumer

BLOOMINGDALE´S

It is characterized by inspiring to buy by means of smells.

There are smells that serve the consumer in different ways

Smell of coconut generates a feeling of buying back

Smell of cinnamon helps the customer buy more