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Focus groups

Key texts on focus group research

For those new too research

For the intermediate re searcher

For the expert

Focus-group research is a form of qualitative method used to gather rich descriptive data in a small - group

The emphasis is on understanding participants experiences, interest, perspectives and assuntions

Efective an economical instrument of data collection

one view is that the purpose of research is to understand the issue under question from the stanpoint of those who it most affects or to whom it most matters

He data you collect reflect the personal experiences or interests of people