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NEUROMARKETING

It's the formal study of the brain's responses to advertising and branding, and the adjustment of those messages based on feedback to elicit even better responses.

Use technology like

Theory of the 3 brains

Neoteny or the puppy principle

Innovation

Neuroinsights

Electroencephalogram (EEG)

Eye-Tracking

Functional Magnetic Resonance Imaging (fMRI)

It allows you to obtain images of the activity that occurs in the brain while an activity is being performed.

Know which areas of the brain respond to a certain stimulus first.

This is a method in which eye movement is measured by which we can define (attention span of an element, patterns of interest and confusion, among others).

It is used to generate in a human being the need to protect the element shown in the advertisement, which will surely have a broad forehead and large eyes in relation to the rest of the face.

Implementation of a new marketing method in improvements in the design of the product or in its packaging, presentation, promotion or price, etc.

Example

Example

GEICO (insurance company)

Instagram (social network for photographs)

Developed by Paul McLean in 1960.

1.- Cortex / Functional, logical and analytical.

2.- Limbic / Emotions, medium, Kinesthesia and sensations.

3.- Reptilian / survival, reproduction, domination (Power)

It is related to logic and reason and is what allows us to read, plan, add and analyze

It has to do with emotions.

It is the one that controls the sight, the breathing, the movement of the body, the vital constants and functions of the body and it is properly the one that we would relate to the impulse, anger and aggressiveness to defend the territory

1.- Eyes are all

2.- Simple like more.

3.-Organic forms

5.- Dispersion of elements.

6.- It opens up to the new things that it does not relate to.

7.- Paper connects more than digital.

9.- The brain appreciates a good mood (Emotion is everything)

11.- Movement attracts the mind.

10.- Sell without selling.

8.-The genre evaluates all stimuli differently.

4.- Image completed