MAPA MENTAL INGLES

DIGITAL COMMERCE IS A STRONG TOOL OF THE NEW COMPANIES

AWARENESS

As a general opinion it is highlighted that the service sector focused on technology has attended an important takeoff in the time of the pandemic and at the time when physical places decrease, in terms of economy, facing this some companies have relied on training their employees in digital aspects, databases and platforms

Is include at the news and old marchants of the city of villavicencio, so that they make the most of this trade.

THE DISADVANTAGE IS THAT:

*merchants' fear of digital commerce.

*the conomic disaster caused by the pandemic.

*the innovation of merchants and incorporation to new merchants.

CONCLUSION

To conclude the development of a project and start it can be complicated but with a good request from the administration and under the supervision of a professional it will become a great project proof of this are the leading companies in digital marketing with creation of webinar and funds for entrepreneurships and small businesses in Colombia

The ideal course of action would seem to be from the vision of the project the commitment to strengthen that part that is advancing in the region, to face in a participatory way the market that needs a life saver in critical moments at low cost, without intervening in the decision making but to promote advice for the development of the project.

INITIAL CONCEPTUALIZATION

the traditional concept considers that the Digital Marketing: is the set of strategies aimed at promoting a brand on the internet. It differs from traditional marketing by including the use of channels and methods that allow the analysis of results in real time.

Also; the importance of innovation in the market.

counting on a digital tool to withstand a crisis such as the pandemic and consumer updates.

,as a central idea we wanted to highlight the work to do consulting and since it is a time when technology is an important resource we wanted to contribute to the updating of small businesses in villavicencio.

THESIS

of the scares to be referred to are:

is to strengthen the small and medium businessman, maintaining a support between both parts, also guaranteeing a good quality in the work, think like him and even demonstrate their role in the world of digital marketing for example:

1. behavior of the plains trade in a pandemic

2. activity of the merchant in the digital market.

3. create solutions to innovate in the market.

4. Study the target consumers of the product to be marketed.

5.viability of projects guided by the company.

ARGUMENT ONE

This could lead us to suppose that to offer a service one must be trained in different fields more than the digital one, for this reason the creation of a space that provides ideas and advice during the process is a support for the entrepreneur.

Most of the experts say that today's small and medium sized companies in Colombia normally fail 70% and it is inevitable if they do not condition or adapt to change.

ARGUMENT TWO

This could lead us to suppose that in order to offer a service we should be trained in different fields other than digital, such as quality and environment, since these stimulate a close trust between the consumer companies, gain experience as we go along and reinforce the risk factors found in the environment and that we must start from a good basis.

MAIN ARGUMENT

Therefore,the most appropriate response is to strengthen the small and medium businessman, maintaining a support between both parts, also guaranteeing a good quality in the work, not only the results but also during its development and thus aims to develop through experience combined with knowledge reach the consumer from the perspective of the entrepreneur

As a main argument, the following quote says "If you want short-term results, always keep in mind that running a lot does not give you the best results. They are effective strategies, yes, but you must be very well organized and prepared, and do not forget other strategies that give results in the longer term, but that are also really important" (Rodriguez, Sara).

JUAN MANUEL SOANCHA JEREZ

ANGIE MAIRETH AGUIRRE JIMENEZ

INTRODUCTION

This essay will talk about the possible problems and contributions in the field of digital marketing, i.e., the reasons for this project will be discussed of the interested parties As a result, many entrepreneurs have had low sales and their strategies decreased, also their collaborators were poorly prepared, since it was a slow and measured stage for the entrepreneurs of Villavicencio,tThe topic to be developed is the activity of the companies in the digital market, due to the pandemic and the solution to be visible in the digital commerce in Villavicencio.