Canada Goose using Coyote Fur

Canada Goose using Coyote Fur

1. Familial

2. Aesthetic

   • The fur cap is the most distinguish feature of Canada goose Parka compared to other Parka brand
   • The fur cap is seen as beauty than other parka,and this is the major reason for consumer to purchase

3. Ontologial

   • Coyotes are living creature on the planet

4. Transadent

   • Using Animal Fur to make Clothes is Unethical as the view of People have religious

5. Utaliran

6. Equitable

   • Animal Should be care, not to Butcher
   • The Costumers were in favor of the Canada Goose Parka

7. Strategic