Communication and Perception

Communication and Perception

1. The Perception Process

   • Selecting is the first part of the Perception Process, in which we focus our attention on certain incoming sensory information.
   • Salience is the degree to which something attracts our attention in a particular context.

2. Visual and Aural Stimulation

   • Visual and aural stimulating things become salient in our perceptual field and gets our attention. It will not just get our attention positively it can be negative as well.

3. The process of selecting, organizing, and interpreting information.

4. Needs and Interests

   • To pay attention to information that we perceive to meet our needs or interests in some way.

5. Expectations

   • Expected things can be salient and at times unexpected things can also be salient.

6. Organizing information

   • Organizing is the second part of the perception process in which we sort and categorize information that we perceive based on innate and cognitive patterns.

7. Interpreting Information

   • A process in which we assign meaning to our experiences using mental structures known as schematas.
     • Schemata is a data base of stored information that we use to interpret new experiences.