Chapter 17: The internet and e-commerce (2)

Chapter 17: The internet and e-commerce (2)

1. Key Words

   • Virus - a program that can be transferred from one computer to another, damaging the computer system.
   • Recipient - the person who is receiving the message.
   • Distribution List - a list of email addresses and names of people that can be emailed as a group.
   • Encryption - data is put into a secret code and can only be read by authorised people
   • Attachment - a document stored as a file and sent alongside an email.

2. Using the internet for research

   • secondary market research is quicker and cheaper to obtain
   • commercially available research questioned a larger sample.
   • available electronically can be edited easily
   • easier and cheaper to obtain information on competitors.
   • can be expensive to buy market research
   • might not be up-to-date and accurate
   • it may be from a different locality

3. Having a website

   • can provide global presence for the company
   • they can serve a large area
   • open 24/7 - increase revenue
   • saves printing costs
   • can be expensive to set up
   • e-commerce databases take time to develop
   • secure systems are required
   • must have stock available worldwide
   • customers may go elsewhere - they don't want to use a website

4. communication via email

   • arrive quickly
   • can communicate with customers easily
   • quicker to write
   • paperless offices
   • convenient for time zones
   • encryption can be used
   • equipment can be expensive
   • can be sent to the wrong people
   • can be hacked