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Valuation of intangible assets in global operations.
Descripción
Mapa Mental sobre Valuation of intangible assets in global operations., creado por ivan cadavid el 11/09/2018.
Mapa Mental por
ivan cadavid
, actualizado hace más de 1 año
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ivan cadavid
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Resumen del Recurso
Valuation of intangible assets in global operations.
Intangible Assets and Principles for Their Valuation
This Lord Kelvin
what does it say
dramatic increase in corporate mergers, acquisitions, and alliances
the acquisition target or the potential ally firm
subcontracting and modularization of business functions
types of corporate knowledge and their attributes
WHEN DO INTANGIBLE ASSETS NEED TO BE VALUED?
1. A company sale, merger, or acquisition.
problems of cultural compatibility between the merged organizations.
2. Sale, purchase, or licensing of separable assets
This could include any transferable knowledge, codified or teachable, and rights to intellectual property or markets.
3. Lawsuits involving intellectual property infringement
Here courts need to determine infringement costs and penalties
4. Tax liability calculations
possibly in another nation
5. Corporate alliances
This decides the equity share of JV partners, royalty rates, and other fees.
6. R&D management
contribution in codevelopment projects is another crucial measurement area.
there is currently a determination of license fees
some consulting companies are trying to develop exclusive databases of licenses and terms of the risk sharing agreement
Marketing managers have evolved the notion of brand equity
and they have been created
unit price premia
market share increments”
PART I: THE NATURE AND ATTRIBUTES OF INTANGIBLE CORPORATE ASSETS
there are types of corporate knowledge
1. formally registered intellectual property rights
Patents
Brands
Copyrightas
2. Intellectual Assets
Drawings
Data bases
Recipes
3 . comprises uncodified Human and Organizational Capital
Colective Corporate Knowlwdge
Organizational Culture
Customer Satisfaction
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