15057334
Descrição
Mapa Mental por ivan cadavid, atualizado more than 1 year ago
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Criado por ivan cadavid
mais de 5 anos atrás
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Valuation of intangible assets in global
operations.
- Intangible Assets and Principles for Their Valuation
- This Lord Kelvin
- what does it say
- dramatic increase in corporate
mergers, acquisitions, and alliances
- dramatic increase in corporate
mergers, acquisitions, and alliances
- the acquisition target or
the potential ally firm
- subcontracting and modularization of
business functions
- subcontracting and modularization of
business functions
- what does it say
- types of corporate knowledge
and their attributes
- WHEN DO INTANGIBLE ASSETS
NEED TO BE VALUED?
- 1. A company sale, merger, or
acquisition.
- problems of cultural compatibility
between the merged organizations.
- problems of cultural compatibility
between the merged organizations.
- 2. Sale, purchase, or licensing
of separable assets
- This could include any transferable knowledge, codified or
teachable, and rights to intellectual property or markets.
- This could include any transferable knowledge, codified or
teachable, and rights to intellectual property or markets.
- 3. Lawsuits involving intellectual
property infringement
- Here courts need to determine
infringement costs and penalties
- Here courts need to determine
infringement costs and penalties
- 4. Tax liability calculations
- possibly in another nation
- possibly in another nation
- 5. Corporate alliances
- This decides the equity share
of JV partners, royalty rates,
and other fees.
- This decides the equity share
of JV partners, royalty rates,
and other fees.
- 6. R&D management
- contribution in codevelopment
projects is another crucial
measurement area.
- contribution in codevelopment
projects is another crucial
measurement area.
- 1. A company sale, merger, or
acquisition.
- WHEN DO INTANGIBLE ASSETS
NEED TO BE VALUED?
- there is currently a
determination of license fees
- some consulting companies are trying to develop
exclusive databases of licenses and terms of the risk
sharing agreement
- Marketing managers have
evolved the notion of brand
equity
- and they have been created
- unit price premia
- market share increments”
- unit price premia
- some consulting companies are trying to develop
exclusive databases of licenses and terms of the risk
sharing agreement
- This Lord Kelvin
- PART I: THE NATURE AND ATTRIBUTES OF INTANGIBLE CORPORATE ASSETS
- there are types of corporate knowledge
- 1. formally registered intellectual
property rights
- Patents
- Brands
- Copyrightas
- Patents
- 2. Intellectual Assets
- Drawings
- Data bases
- Recipes
- Drawings
- 3 . comprises uncodified Human and
Organizational Capital
- Colective Corporate Knowlwdge
- Organizational Culture
- Customer Satisfaction
- Colective Corporate Knowlwdge
- 1. formally registered intellectual
property rights
- there are types of corporate knowledge
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