Qualitative Content Analysis

Qualitative Content Analysis

1. Selecting the unit of analysis

   • Making sense of the data and whole
     • Open coding
       • Coding sheets
         • Grouping
       • INDUCTIVE APPROACH
     • Developing structured analysis matrice
       • Data coding according the categories
         • Hypothesis testing, correspondence comparison to earlier studies etc.
           • Model, conceptual system, conceptual map or categories
             • Reporting the analyzing process and the results
       • DEDUCTIVE APPROACH
         • Developing anaylsis matrice
           • Data gathering by content
             • Grouping
               • Categorizing
                 • Abstraction
     • Organizing Phase
   • Preparation Phase