ToothPaste

ToothPaste

1. Demographic

   • In this case, the target market for toothpaste is toddlers and young children. Companies use colourful characters children can identify with while also marketing to parents by listing good or banning potentially harmful ingredients to reinforce the idea of a safe product for their child. The training toothpaste is a much smaller size since companies know toddlers use significantly less than adults.
   • Price: $3.77 and up (more expensive per gram than regular toothpaste) https://www.walmart.ca/en/ip/orajel-toddler-training-my-little-ponytm-fluoride-free-toothpaste/6000016940254
     • Product: Orajel Training Toothpaste (various products)
       • Place: Online or in supercentres ex. Walmart, amazon
       • Promotion: Through retail availability

2. Behavioural

   • Colgate "Dare to Love" toothpaste is a limited edition Valentine's Day toothpaste that includes heart shaped particles in the toothpaste. The marketing is directed to consumers who are fond of the special occasion and the limited edition title urges the customer to make an emotional purchase and establish brand loyalty through familiarity and emotional need of the product.
     • Price: $33.99 (Very expensive compared to regular toothpaste) https://www.ebay.com/itm/Pack-of-2-X-130g-Colgate-toothpaste-dare-to-love-fresh-breath-halitosis-fragrant-/153202955563
       • Product: Pack of 2 X 130g Colgate toothpaste dare to love fresh breath halitosis fragrant
         • Place: Ebay.com and select uk retailers (limited stock)
           • Promotion: Campaign through uk Colgate website https://www.colgate.com/en-gb/products/toothpaste/colgate-dare-to-love

3. Psychographic

   • Charcoal teeth whitening powder and toothpastes are exclusively catered to the psychological demand of health conscious often young consumers wanting a new alternative to regular toothpaste with all natural benefits. Brands often use words such as "vegan," "fluoride free," "organic," or "cruelty free." Packaging is bright, bold and colourful and often affiliated to trendy subjects like the California beach.
     • Price: $29.99 Very expensive compared to regular toothpaste
       • Place: amazon.ca
         • Product: Cali White ACTIVATED CHARCOAL & ORGANIC COCONUT OIL TEETH WHITENING TOOTHPASTE, MADE IN USA, Natural Whitener, Vegan, Fluoride Free, Sulfate Free, Zero Peroxide for Sensitive Teeth, Safe for Kids MINT
           • Promotion: through youtube ads and amazon https://www.youtube.com/watch?v=MdMN1t7xbCI

4. Geographic

   • The miswak stick is a branch originating from the Salvadora persica L tree which is abundant and popular in Arabic countries. Miswak is known for it's antiseptic and restorative properties used for cleaning teeth. Miswak infused toothpaste is an example of the geographical difference and market preference for toothpaste compared to countries such as USA, and Canada where miswak is not widely used or available.
     • Price: $24.99 for 4 pack (approx. $6.25ea-more expensive than regular toothpaste) https://www.amazon.ca/Dabur-Miswak-Meswak-Traditional-Toothpaste/dp/B01N9BNM8A
       • Place: Large online stores or specialty ethnic health/food stores ex. amazon, india-store.de
         • Product: Egypt Dabur Miswak Sewak Meswak Herbal Traditional Toothpaste Siwak
           • Promotion: Unknown-through retail availability

5. Regular Toothpaste: $1.49 for 100mL @ well.ca

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