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1. Aesthetics - this product a light blue coloured and bubbly tea dress with contrasting white flowers outlined in black to make them stand out.

2. Cost - this dress would retailed for around £12.99.

3. Safety - the zip on this dress could mean that you could get your hair stuck in it but more of a problem is that the material is flammable meaning it can catch on fire easily.

4. Size - the dress fits very well to her shoulders and waist.

5. Materials - I would say that is dress is made out of a jersey with an elasticated waist line.

6. Customer - its dress is made for young adults due to the bubbly and young looking of the colours and style.

7. Function - the dress should not rip or tear easily when wearing on a day to day basis also it should cover a significant amount of your body i.e. not be able to see you pants.

8. Environment - I would wear this for a smart casual party/for being smart out and about.

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