Interviewing

Interviewing

1. Opinion

2. Feelings

3. Goals

4. Feedback

5. Preparation

   • background research
   • objectives
   • who to interview?
   • prepare interview

6. questions

   • open-ended
     • Advantages
       • ease of language
       • spontaneous
       • know the vocab
       • richness of detail
       • useful if unprepared
       • further questionning
     • disadvantages
   • close
     • advantages
       • precise
       • reliable data
       • limited response
     • disadvantages
       • boring
       • not rich detailing
       • missing main ideas
       • fail to build relationship
   • bipolar
     • yes/no
     • agree/disagree

7. closing

   • Add anything?
   • Who to talk to next?
   • Summarize
   • Next appointments

8. structure

   • pyramid
   • funnel
   • diamond