Testing and Improvements

Testing and Improvements

1. Design Thinking Handbook

   • Why we need design thinking
     • design thinking plays a large role in how we interact with computers (the mouse and notebook), how we deliver our healthcare, and how we do our banking now and in the future.
       • using the design process helps companies solve wicked problems with clear eyes.
   • the 5 steps of this design thinking
     • empathy
       • using a beginner’s mindset and immersing yourself in the user’s experience to uncover deep needs and insights.
     • Defining
       • reframing the problem using a unique POV will lead to more innovative solution spaces.
     • ideation
       • generate as many ideas as possible.
     • prototyping
       • Prototyping helps us learn, solve disagreements, and test hypotheses quickly and with minimal repercussions.
     • testing
       • As they say at Stanford’s d.school: “Prototype as if you know you’re right, but test as if you know you’re wrong.”

2. Why Design Thinking Works.

   • The Challenges of Innovation To be successful, an innovation process must deliver three things:
     • superior solutions
       • Defining problems in obvious, conventional ways, not surprisingly, often leads to obvious
     • lower risks and costs of change
       • Uncertainty is unavoidable in innovation.
         • That’s why innovators often build a portfolio of options.
     • employee buy-in
       • An innovation won’t succeed unless a company’s employees get behind it.
   • The Beauty of Structure
     • Experienced designers often complain that design thinking is too structured and linear.
   • Customer Discovery
     • discovery process relate to identifying the “job to be done.”
   • Idea Generation
     • Once they understand customers’ needs, innovators move on to identify and winnow down specific solutions that conform to the criteria they’ve identified.
   • The Testing Experience
     • The design thinking, prototyping is carried out on far-from-finished products.

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