Generational

Generational

1. Veterans (1922 - 1943)

   • The Greatest Generation, Loyalists, and the Traditionalists
   • The Great Depression and World War II
   • Their strong belief in paying your dues

2. Baby Boomer (1943 - 1960)

   • The Vietnam War, the Civil Rights Movement, and the Women’s Liberation’s movement
   • They value personal growth, team involvement, and personal gratification
   • They are ambitious, highly-educated, and multi-taskers
   • The Stars of the Show

3. Generation X (1960 - 1980)

   • The Post-Boomers, Twenty-somethings, Xers, and Slackers
   • The Latchkey kids dynamic, MTV, and the Fall of the Berlin Wall
   • The highest number of divorced parents
   • They value diversity, work/life balance, technology, and informality
   • The True Contestants of Survivor

4. Generation Y (1980 - 2000)

   • Millennials, Nexters, and the Internet Generation
   • Computers and technology, schoolyard violence, TV talk shows, and the girl’s movement
   • They are confident, sociable, and optimistic
   • They value civic duty, achievement, sociability, and multi-tasking

5. Generation Z

   • The most well-educated generation
   • The most racially and ethnically diverse generation
   • Born in the digital age
   • Entrepreneurial, socially expecting, environmentally conscious, and realistic

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