3401548
User Experience Design
- Qualities: Good UX
- Desirability
- Accessibility
- Findability
- Usability
- Credibility
- Usefulness
- Increase conversion,
awareness & + association
- Desirability
- What is UX?
- All exp:
Physical,
Sensory,
Emotional,
Mental
- When interacting
with digital tool
- All exp:
Physical,
Sensory,
Emotional,
Mental
- 2 Categories
- Creative UX
- Wow Visual Creative
- Wow Visual Creative
- Functional UX
- Technical Elements
Navigation • Search
Links
- Technical Elements
Navigation • Search
Links
- Creative UX
- Benefits
- Differentiate =>
comp. adv
- Good design & research
=> best solution (eg
Amazon, CONTINUE
button i.s.o. REGISTER)
- Applying UX principles => digi work
earlier, better functionality, lower cost,
cut out features don't need
- Differentiate =>
comp. adv
- Core principles
- UCD - User Centred Design
(Design, philosphy, priority
user's needs)
- Who is user?
- User's wants & needs
from platform?
- Why really to website?
- What capabilities,
skills, tech. available?
- What feature
would increase UX?
- If not know -
research & interpret
- Who is user?
- Usability & Conventions
(Stick to standard)
- Links - blue
- Nav. menu
top / left
- Logo top left, link
back to home
- Search box, top
page, std, wording
search + icon
- Links - blue
- Simplicity
- Simpler, better,
more UX friendly
- White space
- Fewer options
- Plain language
- Stick to conventions
- Simpler, better,
more UX friendly
- Credibility
- Trustworthy
& Legit?
- Looks
- Contact details
- Testimonials
- Testimonials
- Associations & awards logos.
Credible 3rd party ref. &
endorsements
- Fresh, up to date
content. No errors
- Fresh, up to date
content. No errors
- Trustworthy
& Legit?
- Mobile UX
- 5 Cat mobile: Dumb / Basic (no
I.net) • Feature (ltd. possibly
i.net. • Smart (mini comp, full
web, lrg screens, wide range
funct) • Tablets (lrg version,
usually touch, wide range
connect., life & work) • Other
(e-readers, portable games,
ipods)
- Mobile 1st! Not afterthought
- 5 Cat mobile: Dumb / Basic (no
I.net) • Feature (ltd. possibly
i.net. • Smart (mini comp, full
web, lrg screens, wide range
funct) • Tablets (lrg version,
usually touch, wide range
connect., life & work) • Other
(e-readers, portable games,
ipods)
- UCD - User Centred Design
(Design, philosphy, priority
user's needs)
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