User Experience Design

User Experience Design

1. Qualities: Good UX

   • Desirability
   • Accessibility
   • Findability
   • Usability
   • Credibility
   • Usefulness
   • Increase conversion, awareness & + association

2. What is UX?

   • All exp: Physical, Sensory, Emotional, Mental
   • When interacting with digital tool

3. 2 Categories

   • Creative UX
     • Wow Visual Creative
   • Functional UX
     • Technical Elements Navigation • Search Links

4. Benefits

   • Differentiate => comp. adv
   • Good design & research => best solution (eg Amazon, CONTINUE button i.s.o. REGISTER)
   • Applying UX principles => digi work earlier, better functionality, lower cost, cut out features don't need

5. Core principles

   • UCD - User Centred Design (Design, philosphy, priority user's needs)
     • Who is user?
     • User's wants & needs from platform?
     • Why really to website?
     • What capabilities, skills, tech. available?
     • What feature would increase UX?
     • If not know - research & interpret
   • Usability & Conventions (Stick to standard)
     • Links - blue
     • Nav. menu top / left
     • Logo top left, link back to home
     • Search box, top page, std, wording search + icon
   • Simplicity
     • Simpler, better, more UX friendly
     • White space
     • Fewer options
     • Plain language
     • Stick to conventions
   • Credibility
     • Trustworthy & Legit?
     • Looks
     • Contact details
       • Testimonials
     • Associations & awards logos. Credible 3rd party ref. & endorsements
       • Fresh, up to date content. No errors
   • Mobile UX
     • 5 Cat mobile: Dumb / Basic (no I.net) • Feature (ltd. possibly i.net. • Smart (mini comp, full web, lrg screens, wide range funct) • Tablets (lrg version, usually touch, wide range connect., life & work) • Other (e-readers, portable games, ipods)
     • Mobile 1st! Not afterthought