idea development

idea development

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2. Osborn list of questions

   • The “Osborn Questions” are so named as they were defined by Alex Osborn. He is considered the creator of Brainstorming or Brainstorming when, apparently, he brought together his team to generate ideas that managed to save his advertising agency at the beginning of the 20th century.
   • Alex Osborn defined that, if before a brainstorming, brainstorming or brainstorming (or any idea generation technique) a series of questions about the problem to be solved were asked, a broader and clearer perspective of said problem was obtained. , thus facilitating the generation of ideas or solutions by the team.

3. Random word method

   • What is it?The RANDOM WORDS or RANDOM INPUT technique is a variation of lateral thinking that is very easy to use. It is of great help to find new ideas, it gives us a different point of view.

4. debugin of ideas

   • Idea debugging by systemic approach, It is the process of new product development, In order to detect good ideas and discard the bad ones as soon as possible. Product development costs increase considerably in the later phases.

5. Techniques to get the random words

   • Write lots of words on cards and put them in a ball or box. We close our eyes and they go out randomly. Open a dictionary or newspaper to a random page and choose a word. Use specific computer programs to obtain random words.

6. CONCEPT DEVELOPMENT

   • Concept development is a process driven by a set of customer needs and target product specifications that are transformed into a set of conceptual designs and potential technological solutions. These solutions represent a rough description of the product's form, operating principles and features. Often, these concepts are accompanied by industrial design models and experimental prototypes that assist in making final decisions.

7. PROTOTYPES AND MODELS

   • A development model establishes the order in which things will be done in the project, it provides input and output requirements for each of the activities. It is necessary to highlight the life cycle of the project and the development model. The project life cycle helps control project activities from start to finish. The development model helps us with the way in which we are going to build the product.

8. SOCIAL IMPACT INCLUDES ANY INFLUENCE ON PEOPLE'S FEELINGS, THOUGHTS OR BEHAVIORS.

   • Thus, the theory of social impact is useful to understand in which social situations a greater influence is produced. Thus, social impact will depend on the social forces that will bring about the changes, the immediacy of the event, and the number of sources that produce the impact. Thus, social impact will depend on the social forces that will bring about the changes, the immediacy of the event, and the number of sources that produce the impact.

9. LAWS OF SOCIAL IMPACT THEORY

   • The first law is the law of social forces. This law states that social impact is a function of the three factors in the previous section. The second law is the psychosocial law. According to this law, the greatest social impact occurs when there is only one source. That is, when there is no source and suddenly one appears. The third and last law is the law of multiplication and division of impact. According to this law, the strength, immediacy and number of targets play a role in social impact.

10. BRANDING STRATEGY

    • Most companies see brand strategy as an action to increase sales, however, the moment of purchase is only half of the way in the construction of branding. It is necessary to have actions aimed at the consumer, not only in the process prior to choosing our product but also after having done so, in order to achieve a closer relationship with the brand.

11. Development of creative problem-solving ideas

    • Preparation. This phase comprises the period of detection and identification of the problem, as well as the efforts of understanding and training related to it and the search for information through the analysis of the environment. This process of analysis and research is conscious and voluntary

12. Analogy

    • What is it? It is a comparison between objects, concepts or experiences. When establishing an analogy, the particular and general characteristics are indicated and the similarities and differences between the contrasted elements are established. Similarity is one of the bases of analogy. analogy has a relationship of similarity between two elements that are not quite alike, but contain a similar characteristic.
    • Function Analogy helps us to understand novel theories or concepts, to explain scientific concepts, to solve new difficulties from previous similar problems, and even to predict future events from past events, or to interpret present events with similar characteristics to past ones. That is why analogy can be used in various fields of knowledge, such as language and formal logic, law, philosophy, biology or geography