Mac's target group

Mac's target group

1. Mac's vision statement- all ages, races, all sexes

   • curvaceous element of carl emerald
     • old hollywood glamour- fits with the history of red lipstick
       • marilyn monroe

2. Trend- younger consumer following the brand- 15-25

   • Caro emerald- brings a different feature to their target market
     • young professional, 25-45 audience
       • cro emerald's audience- educated- cultured, musically involved

3. Caro emerald- timeless, sophisticated, ageless.

4. diversity

5. Mac- ARTISTIC ELEMENT

   • quirky features in their campaigns
     • element of eccentricity

6. Mac- Caro emerald team up= proving they support all ages, ect.

   • opens up a new market in the netherlands and the UK
     • 25-45 Market