FOCUS GROUP RESULTS

FOCUS GROUP RESULTS

1. What should a successful music video not include?

   • Colourful and pleasing to the eye
     • Engaging for the audience
       • Can't be too dramatic

2. How often do you watch music videos?

   • The majority of our FC said they watch videos frequently
     • This shows that our audience are up to date with social streaming
       • Meaning our music video should be successful in reaching the target audience

3. What do you think makes a good music video?

   • They preferred a narrative storyline
     • Make sure everything links well with the beat
       • Good editing
         • An overall professional appearance

4. What genre of music do you think creates the best music video?

   • Most people said that chart music videos are the best due to the beat
     • This is because of the typical fast pace dance aspects of the songs
       • However, one person said rock was best at creating original videos
         • This helps us to think more outside the box when considering the originality of our video

5. Do you think women in pop need to be represented sexually?

   • Think no but stereotypically pop has sexualised women

6. Do you like over the top and crazy music videos that don't have narrative to them?

   • Majority of audience preferred a narrative side, and the editing to match the beat of the music.
     • One person said edgy videos work if they look professional

7. Do you only watch videos because of the artist involved?

   • Majority would rather watch due to recommendations
     • Shows that people watch stuff that is popular

8. What locations do you tend to see in music videos?

   • The predominant answer was holiday destinations or rural areas
     • Used to create an ideological lifestyle