Focus groups

Focus groups

1. Study method

   • Meeting made up of several people.
     • Objective
       • Discuss about a specific topic to get their opinions
     • With 6-10 people

2. Types

   • Two-Way Focus Group
     • It involves two groups; each group with its own moderator.
   • Dual-Moderator Focus Group
     • In this type of opinion group, two moderators are used.
   • Dueling Moderator Focus Group
     • Just like the Dual-Moderator focus group, it also involves two moderators.
   • Client-Participant Focus Group
     • A client is also sitting as a participant with the group
   • Respondent Moderator Focus Group
     • The researcher asks some participants to act as moderators for a temporary period
   • Mini Focus Group
     • In contrast to a regular has only 4-5 people.
   • Online Focus Group
     • Using a teleconference or the internet, the remote or online focus group brings together people from different places

3. Procedure and Advantages

   • Step 1. Establishing your focus group
     • • The most productive focus group discussions are invariably those in which the participants have strong opinions most likely
     • • You may choose a group which pre-exists your research exercise
     • • This can become the glue which bonds the group together
   • Step 2. Developing your questions
     • The participants should feel he or she are taking part in a free-flowing discussion
     • Each question most lead to a substantial amount of discussion and debate
     • You begin with a brainstorming session in which you write down as many questions as seem pertinent
   • Step 3. Conducting your focus group
     • It is the responsibility of the moderator to ensure the meeting is a successful one
       • By organising a seating plan for the participants in as comfortable and convivial a setting as possible
       • Welcoming them to the discussion
       • Putting them at their ease
       • Allowing each participant the time to introduce himself or herself to the rest of the group and to make comments when they wisA
       • Ensuring that all participants can make eye contact with one another as well as hear each other
       • Arranging for the discussion to be recorded
       • Outlining the purpose of the meeting to the group
   • Step 4. Analysing your data
     • Transcribing your tapes in order to produce an accurate record of everything which was said in each of your focus-group interviews.

4. Uses

   • Get an idea of ​​a topic or issue in particular, in a relaxed and safe environment to participate.
     • Modify attitudes.
       • Promote awareness, educate, protect vulnerable people.
     • Collect data on sensitive, sensitive topics and complex or difficult social problems.
   • Interpret previously obtained research results
   • Develop new research questions and topics for further exploration.
   • Stimulate new ideas and creative concepts
     • Used in politics to gather public opinion of candidates
   • Discern needs when planning, improving, or evaluating services.
     • Identify problems with existing services

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