Designers in Graphics

Designers in Graphics

1. Harry Beck

   • Designed the London Underground Map in 1933
   • He was an electrical electrical draughtsman and got the idea from looking at simple electrical wiring diagrams
   • He updated it for a number of years as new lines were added, and now many countries use it

2. Alberto Alessi

   • He wanted to combine mass production with good design, creativity and craftsmanship so that well designed products could be made available
   • He didn't design products, but manufactured them and marketed them
   • Alessi designs aren't just based on function- they are known for their superior designs and stylish products

3. Margaret Calvert and Jock Kinnear

   • He trained as a graphic designer and her as an illustrator
   • They developed a typeface that was clear and easy to read, 'sans serif' and slightly curved to appeal to drivers
   • They adopted the idea of using pictograms instead of words to warn of hazards
   • They also designed the shapes of information boards and the colours used, but various fluorescent and reflective smart material coatings have been added since

4. Wally Olins

   • Brand consultant that cofounded 'Wolff and Olins' in 1965. He has worked with companies like P&O and BT
   • Now he works with charities, governments and counties and regions to develop a corporate identity

5. Robert Sabuda

   • He was fascinated by pop-up books and taught himself paper engineering
   • He believes people enjoy mechanical books and that reading them is great fun