Diving in

Diving in

1. The more disruptive the solution, the less you can belive what customers say they need or what they will do

2. Innovation

   • Is an overused, refers to meaningful change

3. Sustaining Technology

   • Refer to meanningful technology change that improves existing products for an existing market
     • Captures all the ways existing markets can be marginally improved

4. Disruptive Innovation

   • Causes massive change

5. The face- value believability of your customer depends on where you sit on the innpvation spectrum

6. Lean Starups (3 methods of testing the validity of assumptions)

   • Customer interaction, Running experiments, Analyzing data

7. Customer Interaction

   • Steve Blank´s customer development, Observation, Various user-centic design methodologies, Consultative sales, Living the life of your customer

8. Customer Development

   • 8 basic steps for practicing customer development
     • 1. Document your primary assumptions 2. Brainstorms other business-model hypotheses 3. Find prospects to talk to 4. Reach out to prospects 5. Engage prospects 6. Compile-measure-test 7. Problem-solution fit/MVP 8. MVP achieved

9. Empathy for others

   • Walk in their shoes