Communicating Value

Communicating Value

1. Marketing Communications is used to communications elements of n organisations offering in order to engage a target audience

2. Models

   • Linear
   • Two-way
   • Interaction

3. Personal Influencers

   • Opinion Leaders
   • Opinion Formers
   • Word of Mouth

4. Elements of MC

   • Engagment
   • Audiences
   • Responses

5. DRIP

   • Inform
   • Differentiate
   • Reinforce
   • Persuade

6. 5 Core Tools

   • Adverstising
   • Sales Promotion
   • Public Relations
   • Direct Marketing
   • Personal Selling

7. Role of MC Mix

   • Persuade Consumers to buy
   • Facilitate Communication
   • Develop Understanding
   • Develop Relationships

8. Types of Message

   • Informative
   • Emotional

9. Theories of Advertising

   • Strong Theory
   • Weak Theory

10. Media Landscape

    • Two Way Media
    • Responses from Consumers