MKTG100 Quiz

What are the 5 components of service quality?

If an individual can only assess the quality of a service after receiving the service, it is known as a-

The four types of processing are People Processing [blank_start]Mental Stimulus[blank_end] Processing [blank_start]Information[blank_end] Processing [blank_start]Possession[blank_end] Processing

Select the 7 main components of the communication process

AIDA Stands for: [blank_start]Attention[blank_end] [blank_start]Interest[blank_end] [blank_start]Desire[blank_end] [blank_start]Action[blank_end]

The advertising response function means that companies can consistently increase the reach of their advertising if their funds are used correctly

An advertisement by Nike that promotes their brand as the best brand on the market due to their high quality shoes is an example of

A service relies on the individuals carrying them out in order to achieve quality, this can be defined as [blank_start]heterogeneity[blank_end]

A [blank_start]core service[blank_end] is the most basic benefit a customer is buying from a service. Whereas a [blank_start]supplementary service[blank_end] is a group of services that enhance or support it.

3 types of media a company can use

The promotional mix contains: [blank_start]Personal Selling[blank_end] [blank_start]Sales Promotion[blank_end] [blank_start]Public Relations[blank_end] [blank_start]Social Media[blank_end] [blank_start]Advertising[blank_end]

If Coles states they are a better retailer than Woolworths in an advertisement this is known as [blank_start]Comparative[blank_end] advertising

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The four types of media scheduling are

If a manufacturer creates interest and desire for their product, resulting in consumers demanding the product from a retailer or supplier, this is known as the- [blank_start]Push strategy[blank_end]

A credence quality is a quality that can be assessed by any individual whilst searching for a product or service

A service is distinguishable from a good because it is _________ in nature, meaning the consumption and production go hand in hand

One of the service quality gaps is- The gap between what managers think customers want and what customers are told the service provides

Price strategy orientations are; [blank_start]Revenue[blank_end] oriented [blank_start]Operation[blank_end] oriented [blank_start]Patronage[blank_end] oriented