Audience Profiling

Audience Profiling

1. Demographics

   • Our demographics are from C1 to A.
   • People who have been through the education system.
   • People who like to think about the film when as it goes on.
   • More intellectual people are people who fit the trend of our target audience.
   • Our informal audience are anyone who is sophisticated and likes this type of genre
   • They still think about the film but won't necessarily appear to view this genre of film

2. Psychographics

   • We believe our opening will appeal to: Asirper, Succeeder and Reformer.
   • Asirper will watch it as a normal film.
   • Succeeder will watch it to create a sense of instability so they get a thrill.
   • Reformer will watch it as they are socially aware and might read more into the subject.
   • Our informal audience will be Mainstreamer and Explorer.
   • The mainstreamer because they won't want to miss out on the latest trend.
   • The explorer because they like to try new things and like the mental challenge of whats going on in the film.

3. Typical Audience

   • We see our typical audience as a 30 year old who is in a high managerial job. Who is maybe married and looking to have a kid. They have been through higher education and maybe have a masters or phd. Live in a typical family home and drive a typical family car.