The Sun

The Sun

1. Right-wing newspaper but supports labour too

2. Owned by News UK (Rupert Murdoch)

   • Almost 35% of the market share 2013

3. Tabloid/pops newspaper

4. Aimed at C2DE audiences and young audience around their 20s

5. Readership was 3,500,000 in 2001 and decreased to 3,000,000 in 2009

6. ONLINE: Has a lot of stuff going on, image over text and they have a pay wall (£1 for a month trial)

7. 6,000,000 readership print and minimal amount of readership online due to pay wall

8. Last ten years The Sun has lost 400,000 readers

   • READERSHIP - 5,525,000 CIRCULATION - 2,000,800 Readership is just over double the amount of circulation
     • GENDER - Women 41% Men 59% men read it more than women AGE 25-34% =18.48% 45-54 around the same, other age groups = 13% SOCIAL CLASS - C2DE = 68% AB = 10% Target audience working class males

9. Mon-Fri - 40p Saturday 60p (more in newspaper) High readership on Saturday

10. Content involves: Celebrity scandal and showbiz, football, sex

11. HACKING SCANDAL: Huge amount of illegal activity leads to eight Sun journalists arrested as crisis spreads to The Sun. Rupert Murdoch claims he knows nothing. Rebekah Brooks still on trial now.

12. HILLSBOROUGH DISASTER 1989: coverage was the "most terrible" blunder in history, made up stories that were entirely false about the fans but were just covering up for the police. Kelvin Mackenzie was responsible for the story and false claims (e.g. fans were pissing on the police officers and assaulting them) He apologised. The Sun then and still now have decreased amount of sales in Liverpool, some news agents refuse to sell it and people would not even accept free copies. Managing Editor Graham Dudman says "it was the worst mistake in our history"... "horrible article, with a dreadful headline"

13. Agenda Setting: The Sun attacks those on state benefits as 'Scroungers

14. Elton John V. The Sun: won damages of £1m for a story they ran in 1987 about him paying an underage rent boy for sex

15. Celebrity Ryan Giggs gained a SUPER INJUNCTION when Imogen Thomas wanted to publish a story to The Sun about their affair. The paper challenged it in court but were unsuccessful as it wasn't seen as anything in the PUBLIC INTEREST. However his name was raised and Twitter allowed his name and the rumour to spread and then the injunction was raised.

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