Customer Development

Customer Development

1. Customer Discovery

   • A focus on understanding customer problems and needs

2. Customer Validation

   • The identification of scalable and repeatable sales model

3. Customer creation

   • Creating and driving end userd demand

4. Company building

   • The trasnsitioning of the organization from one desing for learning and discovery to efficient execution

5. Minimum Viable Product

   • Minimal requirements, which meet the needs of the core group of early adopters

6. Defined in 3 stages

   • 1.-Generate an hypotheses
     • 2.-Test the hypotheses
       • 3.-Use the information