INTRODUCTION TO GAMIFICATION

INTRODUCTION TO GAMIFICATION

1. It is a movement that seeks to promote new behaviors

   • turn tasks that were boring
     • fun tasks
   • It allows the dynamics of real life game dynamics
   • Gamification works best when it stimulates behaviour that people already pursue or find worthwhile
     • Behaviour that doesn't come easy, behaviour for which people have to work. For example healthy living, finding a job or keeping to the speed limit

2. It is necessary to define very well the objective that starts from a need

3. (Serious) Games

   • GAME with rules, restrictions, meaningful choices and working towards a goal

4. Toys

   • offer a whole experience, no specific goals, rules

5. Playful design

   • no complete gaming experience, no rules , no specific goals

6. examples of Gamification

   • Foursquare
   • LinkedIn
   • Amazon.com

7. website optimization

8. Employee productivity

9. Behaviour change

10. Education

    • players are very involved with the games they play
    • Gamification in education:
      • Feedback – Instant feedback
      • Gaining skills and experience
      • Rewards – For example badges and trophies

11. Engagement loops

12. Game elements

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