Thematic Analysis

Thematic Analysis

1. What is it?

   • An inductive and qualitative approach to analysis by identifying implicit and explicit ideas within the data. Themes will often emerge once the data has been coded.
   • Thematic analysis is a method for identifying and analysing patterns in qualitative data

2. Why use thematic analysis?

   • Thematic analysis is suited to a wide range of research interests and theoretical perspectives, and is useful as a "basic" method because:
     • It works with a wide range of research questions
     • It can be used to analyse different types of data, from secondary sources such as media to transcripts of focus groups or interviews
     • It works with large or small data sets
     • It can be applied to produce data

3. Process

   • Familiarisation: Familiarise yourself with the data
   • Coding: Also a common element of many approaches to qualitative analysis. Coding is not simply a method