DM PROCESS ACCORDING HBR

DM PROCESS ACCORDING HBR

1. 1. CREATE A CONTEXT FOR SUCCESS

   • CREATE AN ENVIRONMENT IN WHICH EFFECTIVE DECISIONS ARE POSSIBLE WITH INTERPERSONAL & BEHAVIOURAL RELATION WHERE IDEAS & INFORMATION CAN BE DISCUSSED & DECISIONS ARE MADE
   • ADEQUATE PEOPLE IN AN ADEQUATE PLACE
   • TAKING INTO ACCOUNT THE METHOD TO REACH AGREEMENTS & DEFENDING THE DIVERSITY OF OPINIONS AND HEALTHY DEBATE

2. 2. FRAME DE ISSUE PROPERLY

   • FRAMES ARE INFLUENCED BY OUR IDEAS, EDUCATION, EXPERIENCES...
   • KNOW THE PROBLEM AND HOW IT AFFECTS THE OBJECTIVES
   • EXPOSE THE PROBLEM PROPERLY
     • DO NOT IMPOSE YOUR FRAME TO OTHERS
     • APPLY CREATIVE THINKING
     • DETERMINE THE NATURE OF THE PROBLEM
   • FRAME CORRECTLY, YOU WILL BE HALFWAY TO MAKE A GOOD DECISION
   • "NEVER" ACCEPT THE INITIAL FRAME

3. 3. GENERATE ALTERNATIVES

   • GOOD DECISIONS EMERGE FROM A SET OF FEASIBLE ASSETS
   • BRAINSTORMING
   • BRING A CREATIVE GROUP TO THE TASK
   • GOOD ALTERNATIVES
     • FEASIBLE CHOICES ACCORDING TO RESOURCES AND CAPABILITIES
     • GENUINE ALTERNATIVES
     • BROADLY CONSTRUCTED
     • SUFFICIENT NUMEROUS TO REPRESENT A TRUE CHOICE

4. 4. EVALUATE ALTERNATIVES

   • ESTIMATE HOW WELL EACH ONE MEETS THE OBJECTIVES YOU STABLISHED
   • PRIORITIZATION MATRIX
     • TOOL THAT SORTS AND RANKS VARIOUS OPINIONS INTO AN ORDER OF IMPORTANCE USING WEIGHTED CRITERIA
     • THIS ALLOWS US TO SELECT AND PRIORITIZE SOME OPINIONS OVER OTHERS
   • TRADE - OFF TABLE
     • HELPS YOU IDENTIFY THE DEGREE OF VARIATION BETWEEN ALTERNATIVES
     • JUXTAPOSES KEY FACTORS OF ALTERNATIVES IN A WAY THAT MAKES IT EASIER TO COMPARE
   • DECISION TREES, WHICH ARE A VISUAL REPRESENTATION OF ALTERNATIVE COURSES AND THEIR PROBABLE OUTCOMES

5. 5. CHOOSE THE BEST ALTERNATIVES

   • POINT - COUNTER POINT
     • 2 GROUPS A & B
     • A PROPOSE A DECISION
     • A PRESENTS TO B
     • B INDENTIFIES ONE OR MORE ALTERNATIVES
     • B PRESENTS TO A
     • 3rd MEETING: DEBATE 2 PROPOSALS AND IDENTIFIES A COMMON SET OF ASSUMPTIONS
   • INTELLECTUAL WATCH DOG
     • DECISION TEAM DIVIDED INTO 2 GROUPS
     • YOU ASK ONE GROUP TO CRITIQUE AND TO ASK FOR IMPROVEMENTS IN THE APPROACH OF THE OTHER GROUP
     • PHASES
       • DIVIDE THE GROUP
       • A DEVELOPS PROPOSAL
       • A PRESENTS TO B
       • B CRITIQUES A RECOMMENDATIONS
       • B PRESENTS TO A
       • A PRESENTS IS REVISED
       • SUBSEQUENT MEETINGS UNTIL AGREEMENT