Perception in Communication

Perception in Communication

1. 1). Selection

   • Visual and Aural Stimulation
   • Needs and interests
   • Expectations

2. 2). Organization

   • Proximity
   • Similarity
   • Figure ground law
   • Closure
   • Stereotypes

3. 3). Interpretation

   • Experiences
   • Self-concept
   • Expectations and desire
   • Values and Culture

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