Social Groups alterntive

Social Groups alterntive

1. Alternatives

   • These are opposite to mainstream and what it stands for
     • This means that they would watch our productions since its aimed at a niche audience so they are more likey to watch it because the mainsteeam wouldn't.
   • Internet culture means the alternative hasn't been so accessible
     • This again means it'll appeal to them due to social media as they may share this so the alternatives might advertise this with their friend creating a wider audience.
       • Alternatives are a very large social group and are expanding especially in England so it'll attract more to watch our production.

2. Leading Edge

   • Leaving for the here and now
     • So they'll watch our production as its new
   • They are very influential towards the cooler brands
   • They aim to be a head of the crowds
     • This means they will want to be one of the first to watch it
       • After they may use social media to blog about it after attracting more views to our production